OUR STORY

The founder of Ousmetics, Ousmane Barry had always been passionate about personal grooming and skincare. After years of struggling to find a beard care product that met his high standards, he decided to take matters into his own hands and create his own line of products.

Ousmane Barry spent months researching and developing the perfect formula for his beard growth oil, beard balm, and beard wash. He wanted to create a product that not only worked well but also used natural ingredients that were safe for both his beard and the environment.

After many trials and errors, Ousmane Barry finally perfected his formula and launched the Ousmetics brand.  A brand that values authenticity, individuality, and self-care. A brand that believes in using natural ingredients and sustainable practices. A brand that is committed to empowering men to look and feel their best.

MISSION 

Our mission is to provide a high-quality, natural product that promotes the healthy growth and maintenance of any beard.We are committed to creating a safe, sustainable environment while supporting our local communities. Our end goal is to bring out the best in our customers by nurturing each person's natural beauty and unique style.

VISION

Encouraging men to self-care and mental well-being by offering luxury products and experiences. Our focus is to make you shine again and feel confident about your beard. The condition of your beard is our passion. We wanted to build a brand that stood for something.We wanted to create a community of men who embraced their individuality and took pride in their appearance. We wanted to challenge the traditional notions of masculinity and redefine what it meant to be a man in today's world.